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Welcome to our Blog!

Here you'll find cool data tech articles and our learnings from working on data solutions.

Relationship map: one episode at the centre, seven workloads around it, and the tools that serve each, with line style showing subscription, metered API or own hardware

Forward Deployed Engineering: One Person, One Idea, and an Agentic Workflow

Publishing an illustrated, narrated series used to take a team. Now it takes one person with the idea and one who knows agentic workflows. How DataPhoenix worked as the forward-deployed engineer for a travel series: map the work, build inside the client’s operation, ship, stay while it breaks, hand over.

Aerial view of three building plots at different construction stages, representing data platform architecture choices

AWS Native, Databricks or Snowflake: Choosing the Right Data Platform

Picking a data platform is one of the most expensive decisions a data team makes. AWS native, Databricks and Snowflake aren’t three flavours of the same thing: one gives you building blocks, one a complete lakehouse, one a managed SQL engine. Here’s how to tell which one fits before you commit…

AI brain formed from circuit traces above a grid of data blocks, representing enterprise AI built on a structured data foundation.

Why Every Enterprise AI Product Needs a Professional Data Platform

AI products that impress in a demo have a habit of going quietly wrong in production: stale answers, numbers that won’t reconcile, PII flowing unmasked into a model. The engineers aren’t at fault. The data underneath was never treated as a first-class engineering concern, and that’s a data platform problem, not an AI one…

Lake House architecture on AWS diagram

Data lake architectures without the vertigo

In the previous post, I explained what a data lake is and its main business benefits. This time around we will have a brief look at related and most commonly adopted data architectures…

Data lake storage infrastructure diagram

How well do you know a data lake and its main business benefits?

When I tackled my first data lake project it was difficult to understand what it actually is. I finally grasped the concept by understanding that there are three types of data: structured, semi-structured and unstructured. In layman’s terms, a data lake is a data management solution that stores and processes raw data at scale…

DataPhoenix data solution

The Definitive Guide to Data Lakes on AWS

This guide gives you the fundamental knowledge needed to understand what a standard data lake is, its main architecture elements and how you can use AWS services to manage your data securely and effectively. With a base-level understanding, you can build your expertise in data lakes and implement them across business functions.

DataPhoenix logo

DataPhoenix goes live!

If you’ve been working with me for a while, you’ll probably know some of the great work I’ve been involved in in the realms of data solutions like data lakes, data mesh, AWS and DevOps…

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